Marketing, events, social media, content and product go-to-market for startups, fintech and institutions
Dublin · rkemp@terraceapp.xyz
Experiential and field marketing across the digital asset and institutional industry: global product launch campaigns, live events and content partnerships, backed by eight years of prior legal practice.
I work across sales, marketing, networks and foundations to build brand visibility and drive engagement, from conference floors and hackathons to private dinners for senior buyers.
Led field marketing, social media, content and product GTM since 2023, across Bitwise Asset Management, Chorus One, and ETH Ireland, the blockchain organisation I co-founded, named Startup of the Year at the 2023 Blockchain Ireland Awards. Also a contributor to Superteam Ireland.
Full lifecycle: venue and vendor contracts, booth build, budget, run-of-show, on-site delivery, and the follow-up plan agreed before anyone travels.
Invitations, landing pages, email sequences, newsletters, on-site materials and post-event recaps, written in-house rather than briefed out.
Channel strategy, calendar, writing and analytics across social media platforms. Owned end to end rather than outsourced, and judged on growth and engagement rather than volume.
Launch campaigns for validator and staking products sold to institutional and developer audiences.
Positioning and go-to-market for onchain vault products and the yield strategies behind them.
Marketing real-world asset and tokenisation products to institutional buyers who need the regulatory story as much as the returns.
ETFs, exchange-traded products and onchain capital markets infrastructure, marketed to buyers who read the risk section first.
Eight years practising law before this career. It shows up in vendor and sponsorship contracts, in campaign copy that has to survive compliance review, and in selling regulated products to institutional buyers.
100+ events led, six that show the range.
See all 31 projects on DoraHacks
Launches across staking infrastructure and exchange-traded products. Each needed its own positioning, messaging and channel plan. Five in detail below.
Social & content
Full channel ownership at Chorus One and ETHDublin, covering strategy, calendar, writing and analytics. Content contribution at Bitwise.
Chorus One 2024–2026 · X, LinkedIn, YouTube, blog, Telegram, GitHub · 20k+ audience
X LinkedIn YouTube Blog Telegram GitHub
ETHDublin 2023–present · X, LinkedIn, YouTube · 3k+ audience
X LinkedIn YouTube
Bitwise 2026 · X, LinkedIn · 150k+ audience
X LinkedIn